My summary of my findings on my personal blog.

Hi classmates,

Are you ready to masquerade on Halloween day!?

How will I measure my return on investment ?

In my blog case, of course, how many response I get for my post is primary. Most readers don't response to it, just read the post because they don't have enough time to response to all and reading other posts takes long time. Now our class has about 25 students, so for me one or two response to my post is enough.  Three responses are great. If one classmate response to it, other classmates may be interested in my post. Then, it is more likely to get more responses from other classmates, so how many response is important. I may be able to say at least my classmates who response to my post concern about my brand.

Next, timeliness is valuable. If a classmate response to my post immediately, I think something is good with my post. I may be able to consider the classmate want to tell me something valuable.

The last measurement is how many word in a response a classmate post on my blog.  It surely depends on a situation, however, basically we measure more words are better because more words equal more information and details. Information and details can be profitable.

On the other hand, if I get a negative response, its reputation may spread rapidly. That's why also many responses and words and timeliness can be a disadvantage for my brand.

These all are just my ideas or image!?  Actually, I don't know these exactly.

Thanks,

Have a great weekend, classmates,

Ken